What it is
Matching gift fundraising happens when a third party commits to multiply or add to the gifts that other donors make. The matching party might be a business, a family, a community foundation or a generous individual. Their commitment is usually tied to a goal, a deadline or a specific campaign.
There are two common forms. In employer matching, a donor gives to a nonprofit and their employer, under its own program, adds a gift. In a challenge or campaign match, a lead donor or sponsor sets aside funds that are released as other supporters give.
Because each program has its own rules, details such as eligible causes, timing, forms and limits differ from one match to the next. Understanding those details early helps organizers describe the match accurately to supporters.
How it’s traditionally been approached
Traditionally, organizations have run matching gift campaigns around giving seasons, anniversaries, capital projects or urgent needs. A clear deadline and a visible progress update have long been used to help supporters understand why giving now matters.
Many nonprofits also share information about employer matching programs through newsletters, donation pages and thank-you messages, so donors can check whether their workplace offers one. Often the donor submits a request to their employer after giving.
Corporate partners have approached matching in different ways, from year-round employee programs to one-time sponsor matches tied to an event. Each approach has its own paperwork, communication needs and relationship-building steps.
How the right fundraising consultant may help
The right fundraising consultant may help you decide whether a match fits your goals, who might be a good match sponsor, and how to present the opportunity honestly and clearly. They may also help you organize outreach and follow-up so partners feel informed and appreciated.
A first conversation is generally a chance to share your cause, timeline and audience, and to hear how the consultant tends to work. It is not a promise of any result, and good consultants will say so plainly.
Helpful questions to ask include: What experience do you have with corporate sponsorship and matching gifts? How would we document the match agreement? How do you handle donor communication and thank-yous? What would you need from our team? How do you stay current on registration and compliance questions for our state?
The bigger picture
Asking people and companies for support can feel stressful, especially when you care deeply about the cause or are worried about reaching a goal. Having a clear plan, realistic expectations and a team to share the work may bring some peace of mind.
It also helps to consider the whole picture: your volunteers' energy, your organization's finances and your own wellbeing. If personal wellness resources would be useful along the way, Providers.plus is one place to explore. Every approach to fundraising has its place, and the best fit depends on your community and capacity.
Keep in mind
- This page is educational only and is not legal, tax or financial advice; Fundraiser.biz is an independent directory, not a professional advisor.
- Charitable solicitation registration requirements vary by state, so check current state and local rules before you begin asking for gifts.
- Whether a donation is tax-deductible depends on the recipient's tax-exempt status and current IRS rules, so confirm with a tax professional rather than assuming.
- Put any match agreement in writing and describe it accurately to donors, and remember that no consultant or approach can guarantee fundraising results.
Not sure where to start? Answer a few gentle questions and choose who you’d like to hear from.
Keep exploring
Corporate sponsorship & matching gifts
Frequently asked questions
What is matching gift fundraising?
Matching gift fundraising is a method where a company, foundation or individual agrees to add to the donations other supporters make to a cause. The match may be dollar for dollar or follow another ratio the sponsor chooses. It is often paired with a deadline or specific goal.
How does an employer matching gift program work?
An employer matching gift program lets an employee's workplace add a gift when the employee donates to an eligible nonprofit. Typically the employee submits a request or form through the employer's system after giving. Each employer sets its own rules, so donors should check their company's program details.
What are good fundraising ideas that use a matching gift?
Common fundraising ideas include a year-end challenge match, a giving-day match, a sponsor-matched event or a match for first-time donors. The best fit depends on your audience, timeline and who is willing to commit funds. A fundraising consultant may help you weigh the options.
How do I find a business to sponsor a match?
Start with businesses that already have a connection to your cause, such as local employers, vendors, board members' companies or past sponsors. Share your goal, timeline and how you will recognize their support. A consultant who works with corporate sponsorship may help you prepare and approach prospects.
Are matching gift donations tax-deductible?
Whether a gift is tax-deductible depends on the recipient's tax-exempt status and current IRS rules. This page cannot say whether a gift to any specific fundraiser is deductible. Please confirm with a tax professional.
Do I need a fundraising consultant for matching gift fundraising?
No, a consultant is not required, and many groups plan matches on their own. A consultant may help if you want support with strategy, sponsor outreach, messaging or follow-up. Results are never guaranteed either way.
Educational resource. Fundraiser.biz shares general information and connects people with independent fundraising consultants. It is not professional advice. Talk with a qualified professional about your own situation.